Given company name: The Wishing Well.
Given task: Create Business cards for the company.
Think, think, think. What can you do with a well? Well, drop something in it. How about ink?

First, find a clean, preferably squared glass (non of those I could find) and fill it with water. Drop some Pelikan ink in it and photograph the event (after you carefully set the lighting up). Congrats now you have a library of masks you can use.